EXVISU'S METHODOLOGY
Exvisu uses its qualitative-quantitative method to analyse any free source of text, images and videos (blogs, forums, wikis, websites, news websites, web publications, social networks, etc.).
Our analysis is carried out in an unbiased manner, using RéseauLu, our exclusive software. RéseauLu simply scans the ideas and opinions circulating on the web, from every kind of source: ordinary people, consumers, citizens — anonymous or not — professionals, scientists, journalists, companies, non-profit organisations, NGOs, institutions, etc. With our innovative method, Exvisu strategically analyses data by integrating the power of quantitative study and the relevance of qualitative study, using semantic analysis tools to: 1. Define our customer’s project and recommend relevant sources: blogs, social networks, media, specialised press, forums, publications, etc.; 2. Create a database from these sources; 3. Carry out a qualitative-quantitative analysis of this database with our RéseauLu software, using advanced data mining and semantic analysis techniques. Results of the quantitative analysis include source maps (authors and web domains), lexical graphs, tables of word connections, network semantic maps, timelines, actor and opinion leaders’ influence rankings, circulating ideas’ influence rankings...; 4. Elaborate a qualitative analysis of spheres of influence — understanding where authors’ influence networks and semantic networks come together; 5. Organise workshops and in-depth discussions with our customer to identify the relevant indicators to be taken into account, in the appropriate context; 6. Offer strategic recommendations for the implementation of internet monitoring and/or follow-up and the creation of internet users’ villages. |
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