EXVISU’S APPROACH TO THE SOCIAL WEB

On the web, influence grows because messages build up an audience through networks (Rézodience). To use the web to your advantage, it is necessary to understand how your influence works: who speaks, to whom, how, according to what sources, at what level of your network, at what level of networking, etc. From this point on you can measure your influence, connect with those actors who can affect it and ultimately, take charge of your influence.

The web allows us to speak urbi et orbi, but if an author is not well connected enough to other networks, his message reaches nobody other than himself or the visitors who accidentally happen upon his page. An influential author possesses two characteristics: they become a "hub" (a connection between several networks) and a "maker" (the creator or diffuser of a message adapted to the networks of a web conversation).

Villages are defined as spaces on the web where influential authors and internet users gather around a specific conversation theme. Materialised or not by a web platform, they bring participants together in a "village" of discussion.